I often see website owners using a registered domain for their website, but not for email. This is a serious missed opportunity for branding and possibly increasing website traffic! Every time a business owner sends an email, especially to prospective clients, the domain belonging to that email is displayed in the from field. You probably already knew that, but keep in mind that this is a great branding opportunity. If the recipient does not know about the senders website, they will once they see it in the senders email address. Another important point, is that it looks so much more professional than having a free email domain showing up like gmail.com, yahoo.com, or any other.
Take a look at the 2 email addresses below, which one do you think looks more professional?
I don’t know about you, but I vote for the the second one.
Branding, and professionalism are accomplished when using your domain for your email addresses. The great thing about this is that if you already have a website, it shouldn’t cost you one additional penny more to do this. Most hosting, including what we offer, has IMAP, POP3 and SMTP at no extra charge. You just need to set up the account and configure your email client. Unless of course you are signed up under our full service plan, then we set your emails up for you, up to 5 accounts per month.
What if you want to keep using your free email address? No problem! Most free email, like gmail, allows for you to do this. Gmail and many others allow you to use your existing email account with your domain branded email as the address. This is accomplished by assigning your free email address to one you setup on your server, then using MX records provided by gmail and many others to relay the mail through their servers. This is actually a great idea because you get to keep using a email client/interface that’s familiar with you and maintain all the advantages of using that email client.
Not to worry, setting all this up isn’t really too difficult. Of course if you need a hand, feel free to get in touch with us for assistance.
So, if you have a domain and hosting, but are not using your domain for your email addresses, it’s time to change that. The advantages are more than worth it in the long run and really won’t cost you anything more than what you’re paying if you already have a website. Now, if you don’t yet have a website, or would possibly like to migrate to a provider who provides a full level of service for your website, please take a look at what we can do for you.