Blog Posts on Web Design, Development, SEO, Conversions, and More

Make Sure Your Website Has Robots

 

To be more specific, a Robots file. If you have a web developer, just ask them and they’ll let you know if you have one.

If you’re signed up with our website management plans, we should have one in place for you.

If you’re not sure and want to check yourself, you will need to FTP or log into your hosting account.

Next, go to your public html or www directory, and you should see a file called robots.txt in that directory. If you don’t see the file, you’re going to have to create one.

(more…)

Can You Rely on a Naked Bounce Rate?

 

So what is a Naked Bounce Rate? Well, probably something I just made up. But it does describe a very real scenario!

Naked Bounce Rate is when you have a website with the Google Analytics API integrated, and you only rely on the default pageview event to measure your bounces.

It’s my interpretation, and many other SEO professionals as well, that Bounce Rate is supposed to measure visitor engagement.

The problem is that the implementation of the metric itself is too simplistic to get an accurate measurement of engagement. Funny thing, this is actually quite evident from Google’s own documentation on Bounce Rate. They offer an explanation of what issues bounce rate has, and then they offer advice on how to fix the problems.

They key thing to me is what the page actually measures, and that’s clicking on an internal link. That’s it. But it’s supposed to measure interaction.

 In fact, Here’s the definition directly from the documentation: (more…)

Why Your SEO Efforts Aren’t Working

 

Most companies are playing yesterday’s SEO game. It’s time to catch up and adapt to the way things are now, and how they’re going to be from here on out.

SEO used to be completely about raking specific pages at the top of the first page for certain keywords so your products and services will be seen by as many people as possible. It used to be really easy to do this too, before Google caught on to SEO gaming and started making major updates to their search algorithm.

I’m not just talking about Panda here either, I’m talking more about how things have changed most recently. (more…)

How to Increase Your Website Speed

 

Nobody likes to wait for a website that takes forever to load. In fact, if your website doesn’t load within 3 seconds, most users will just click back and never return.

In addition, it can hurt your position in the search engine results pages. Google made site loading speed one of their search algorithm signals in April of 2010. This means whenever Google crawls your website for indexing, it will record the loading speed and use that signal in the calculation of where your website should be in the results pages for any given keyword you rank for. (more…)

Optimize Your Content for Featured Snippets

 

Getting a Featured Snippet Block is like a reward for content that does a really good job of answering a specific question that several users are asking in Google. It’s not always an answer to a question either, sometimes it’s just a very relevant presentation of information that’s optimized in just such a way where Google decides to convert the results into a Featured Snippet Block. (more…)