So what is a Naked Bounce Rate? Well, probably something I just made up. But it does describe a very real scenario!
Naked Bounce Rate is when you have a website with the Google Analytics API integrated, and you only rely on the default pageview event to measure your bounces.
It’s my interpretation, and many other SEO professionals as well, that Bounce Rate is supposed to measure visitor engagement.
The problem is that the implementation of the metric itself is too simplistic to get an accurate measurement of engagement. Funny thing, this is actually quite evident from Google’s own documentation on Bounce Rate. They offer an explanation of what issues bounce rate has, and then they offer advice on how to fix the problems.
They key thing to me is what the page actually measures, and that’s clicking on an internal link. That’s it. But it’s supposed to measure interaction.
In fact, Here’s the definition directly from the documentation: (more…)